The Native Difference
Everything we do begins with market intelligence. Using demographics, trends and forensic research, our market intelligence paints a detailed picture of each local market to identify the niche that each asset should operate in to achieve optimum value. Market intelligence informs all of our design, brand briefs and revenue modelling.
Our in-house marketing team specialise in digital lead generation and the creation of bespoke brand strategies and digital assets that resonate with our target demographics. Our social handles are amongst the most followed of any BTR assets in the UK. From conception through to asset stabilisation, we deliver the lowest possible cost of acquisition, tracking multiple digital data points that collectively drive conversion from enquiry, to viewing, to lease. We control every step of the leasing journey to provide the best possible experience for prospective residents.
Every detail of Native Residential’s schemes are designed to maximise operational efficiency and create asset value. Using market intelligence to inform decisions, we work with developers and professional design teams to create BTR assets that are future-proofed against competition and that appeal to the target demographic.
We are first and foremost a hospitality business and understand that delivering consistently excellent service is no accident. Service excellence permeates every aspect of the operation of our communities. It’s the how we do what we do defined in every one of our SOPs. We recruit extensively from the hospitality sector and provide comprehensive training for every member of our community teams.
We invest heavily in building authentic connections with the communities that we’re ambitious to become an integral part of. Being a positive influence in those communities builds a richer neighbourhood experience for our residents; which in turn drives the appeal of living with us. We work with our “neighbourhood heroes” to drive meaningful placemaking and placekeeping strategies which in turn drive footfall, build awareness and create soul. Have a look at our communities to see how we do it.
We are the first BTR operator in the UK to invest in building a hotel style revenue management capability to drive data driven pricing strategies. As the BTR market becomes increasingly competitive, technology led revenue management will be critical to the achievement of optimal pricing. No hotel can operate successfully without a revenue manager. BTR will be no different.
Through meaningful placemaking and placekeeping, Native Residential brings residents and local communities together creating one-of-a-kind places which are impossible to forget. Beautiful landscapes, an exciting mix of commercial tenants, and eclectic events ensure our managed assets become meaningful destinations.
An Enduring Legacy
We are actively engaged on our journey towards achieving B-Corporation status, creating a stakeholder driven operating model for our business that will meet the highest standards of performance, alongside social, environmental, accountability and transparency. In doing so, we’re creating standards, policies, tools and programs that will give equal priority to our shareholders, employees, partners, communities and the environment.