The Marches

  • Woking
  • 429 units
Themarches103highres 1
Studio S02 (3)
BTR Units
Asset Class
Woking Borough Council

This residential community in central Woking is 429 BTR apartments across 2 towers. The Marches is at the heart of one of the UK’s largest town centre regeneration projects.

With a focus on attracting young London-based professionals, the marketing and launch achieved remarkable success, delivering over 1,000 sign-ups pre-completion via owned channels. 

Project details

Full details

BTR units: 429 studio, 1 and 2 bedroom apartments across 2 towers


  • Support
    24/7 Community Support Team
  • Cinema
  • Lounge
    Residents' Sky Lounges
  • Co Working
  • Dining
    Private Dining
  • Gardens
    Private Gardens
  • Terrace
    Podium Terraces
  • Bike
    Bike Storage and Repairs
  • App
    The Resident App

Key information

Neighbourhood outreach programme

The Local Heroes initiative was remarkably successful driving awareness in the local area. Over 70 local neighbourhood heroes are now partnered with The Marches providing exclusive experiences and discounts to residents.

Successful launch

The marketing campaign delivered 1,000 sign-ups pre-completion, resulting in a full calendar of viewings for the first 2 months. This was achieved via owned channels. The property portals Right Move and Zoopla were not turned on until one month after launch.

Native Services

  • Compliance
    Compliance and Health & safety
  • Leasing
    Residential leasing
  • Marketing
    Marketing strategy & implementation
  • Rent
    Rent collection & financial management
  • FFE
    FF&E strategy & tender management
  • Events
    Events, management & placemaking
  • Recruitment
    Recruitment & training
  • Website
    Website creation & systems integration
The Marches Communal Spaces High Res (1)

The best rental in Woking. The management here is extremely friendly and helpful. The maintenance team are quick and efficient. The communal areas are always clean, and the whole building smells great. The neighbours are considerate. It’s a lovely atmosphere, and we feel very safe.

Maria via Homeviews September, 2022

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