The Marches
This residential community in central Woking is 429 BTR apartments across 2 towers. The Marches is at the heart of one of the UK’s largest town centre regeneration projects.
With a focus on attracting young London-based professionals, the marketing and launch achieved remarkable success, delivering over 1,000 sign-ups pre-completion via owned channels.
Project details
Full details
BTR units: 429 studio, 1 and 2 bedroom apartments across 2 towers
Amenities
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24/7 Community Support Team -
Cinema -
Residents' Sky Lounges -
Co-Working -
Private Dining -
Private Gardens -
Podium Terraces -
Bike Storage and Repairs -
The Resident App
Key information
Neighbourhood outreach programme
The Local Heroes initiative was remarkably successful driving awareness in the local area. Over 70 local neighbourhood heroes are now partnered with The Marches providing exclusive experiences and discounts to residents.
Successful launch
The marketing campaign delivered 1,000 sign-ups pre-completion, resulting in a full calendar of viewings for the first 2 months. This was achieved via owned channels. The property portals Right Move and Zoopla were not turned on until one month after launch.
Native Services
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Compliance and Health & safety -
Residential leasing -
Marketing strategy & implementation -
Rent collection & financial management -
FF&E strategy & tender management -
Events, management & placemaking -
Recruitment & training -
Website creation & systems integration
The best rental in Woking. The management here is extremely friendly and helpful. The maintenance team are quick and efficient. The communal areas are always clean, and the whole building smells great. The neighbours are considerate. It’s a lovely atmosphere, and we feel very safe.
Follow us @themarcheswoking
Further developments
